Skip Navigation

  1. Tour
  2. Products & Pricing
    1. QuantumCMS Enterprise
    2. QuantumCMS Hosted
    3. QuantumCMS Lite
      1. Template A
      2. Template B
      3. Template C
    4. Industry Solutions
      1. Legal / Law Firms
  3. Services
    1. Web Design
    2. SEO & Analytics
    3. Technical Support
  4. Examples
    1. Legal
    2. Healthcare
    3. Not-for-profit
    4. Industrial
    5. Other Industries
  5. Support
    1. Product Updates
      1. Differences in the Updated Editor
      2. Supported Browsers
      3. 4.1 and 4.2 Hotfixes
      4. Update for Internet Explorer 9 Users
      5. Internet Explorer 9 and Flash
      6. Internet Explorer 9 and QuantumCMS
      7. August 20, 2010 User Group Agenda
      8. What's New in QuantumCMS 4.1?
      9. QuantumCMS 4.1 Sneak Peek: Site-Wide Linked Pages
      10. QuantumCMS 4.1 Sneak Peek: Unpublished Pages in the Tree
      11. 13 more items...
    2. Release Notes
      1. 5.0.1 Release Notes
      2. 5.0 Release Notes
      3. 4.2.1 Release Notes
      4. 4.2.1 Pre-Release Notes
      5. 4.2 Release Notes
      6. 4.1.2 Release Notes
      7. 4.1.2 Pre-Release Notes
      8. 4.1.1 Release Notes
      9. 4.1 Release Notes
      10. 4.1 Pre-Release Notes
      11. 5 more items...
    3. Tutorials
      1. Adding a Page
      2. Aliases
      3. Applications
      4. Content Editor
      5. Custom Forms
      6. Dashboard
      7. Drafts
      8. Descriptions
      9. File Manager
      10. File Pages
      11. 16 more items...
    4. Tips and Tricks
      1. Demystifying Universal Analytics
      2. Optimizing Site Speed
      3. How to See the Entire Image Properties Box
      4. Moving Off-screen Windows Back into View on Windows 7
      5. Custom Form Builder Features Overview
      6. Why Can't I Just Reply to Form Submissions?
      7. Time to Update Your Web Site Copyright Date
      8. Google Analytics: Weighted Sort
      9. Maximize Your Workspace in QuantumCMS
      10. Adding a Page Alias
      11. 10 more items...
    5. Frequently Asked Questions
    6. Training Sessions
    7. Upgrades
    8. Contact Us
  6. News
    1. Press
      1. Archive
    2. Company Announcements
      1. Algonquin Studios Announces Release of QuantumCMS 5
      2. What's New in QuantumCMS 5?
      3. Algonquin Studios to Exhibit at 2013 LMA Annual Conference
      4. Algonquin Announces Refresher Training Sessions for QuantumCMS Clients
      5. Algonquin Studios Creates Product Research and Development Team
      6. Growth Continues For Local High-Tech Sector Company
      7. Algonquin to be Official QR Code Sponsor of 2012 LMA Annual Conference
      8. Algonquin to Sponsor LMA Virginias 2011 Continuing Marketing Education Conference
      9. Algonquin Studios Announces Opening of New York City Office
      10. Algonquin Studios Announces Sponsorship of the New York State Academy of Trial Lawyers
      11. 1 more item...
    3. Clients
      1. Case Studies
      2. Testimonials
  7. Request Information

Home : Support : Tips and Tricks : Demystifying Universal Analytics

Demystifying Universal Analytics

Google recently unveiled Universal Analytics, the next version of their widely utilized web traffic analysis software. According to Google's Help documentation, "Universal Analytics introduces a set of features that change the way data is collected and organized in your Google Analytics account, so you can get a better understanding of how visitors interact with your online content."

Basically, Google has made a bunch of improvements under the hood so you get more accurate data and they've updated the interface so that your data is easier to understand and visualize. I'm sure that's all great, but it also means that there are some differences that existing users will have to get used to, including changes to terminology ("Profiles" are now "Views") and the organization of reports in the left menu.

In addition, existing users will need to upgrade each of their Properties to access all of the new features. Google also recommends that you upgrade your tracking code snippet, but that's not technically required (yet).

We're currently in the first phase of a four stage rollout plan. At this point, Universal Analytics is still considered to be in beta and the upgrade is completely optional, because some Analytics features are not yet available (especially those related to DoubleClick). If you are considering the upgrade, you should make sure you won't lose any critical functionality first.

If you don't wish to upgrade now, that's okay, because Google will eventually upgrade your account for you. However, you're still on the hook for updating the tracking code snippet on your web site, because the old snippets will be deprecated in the final phase of the rollout. According to Google, "data collected from the deprecated features will be processed for a minimum of 2 years" so you've got some time to update the code, but if you do nothing, your site tracking will eventually stop.

 If you are ready to upgrade, here's a quick walk-through of the process:

Step 1: Upgrade Your Account

Log into your Google Analytics account and click on the Admin link in the header. Then, select the Property that you'd like to upgrade. If you have Edit privileges and Universal Analytics has been rolled out to your account, you'll see "Universal Analytics Upgrade" as the top option in the Property column.

Click Universal Analytics Upgrade under Property

By clicking that option, you'll be directed to a confirmation screen. Press the blue Transfer button to initiate the upgrade. Note: the transfer will take 24-48 hrs.

Confirm transfer to Universal Analytics

Once the transfer is complete, you'll need to insert the new tracking code snippet onto your web site.

Step 2: Insert the Tracking Code

Although this step is technically optional, Google recommends that you insert the new tracking code snippet on your web site. The older tracking code snippet will continue to work for now, but you'll get the best results with the new code.

Once, the transfer is complete, you will be able to get the new tracking code from the confirmation page or on the Tracking Code page as usual.

Get new tracking code

Copy tracking code snippet

Where does the code go?

The tracking code snippet needs to be present on every page of your web site, but implementing that will depend on your setup.

Attention QuantumCMS Admins:

You can update your Google Analytics tracking code on your own with a few easy steps.

  1. Log into QuantumCMS.
  2. Click the Settings option in the header and choose Site Configuration from the menu.
  3. On the following screen, click the Marketing tab. Clear out the Tracking Code field.
  4. Click on the Head HTML tab and paste the new tracking code into the text box.
  5. Press the Save button.

Paste code into QuantumCMS

Step 3: Verification

Once you've inserted the new code, I highly recommend that you log into Google Analytics and verify that the site is still being tracked.

The easiest way to do that is to access any of the Real-Time reports and then pull up the site in another browser tab. The report should show that at least one visitor is currently viewing the site.

Verify via Real-Time reporting

You can also view the status of your property in the Admin section. Click on the Admin link in the header. On the following page, select the appropriate Account and Property. Then, click on Tracking Info in the Property column, followed by Tracking Code.

Verify status

That's it! Happy analyzing!