As the first ever official QR Code Sponsor of the Legal Marketing Association's annual conference, we're really excited about bringing information to LMA members and conference attendees via this recently-adopted marketing tool!
When you get to the 2012 LMA Conference, you’ll see QR codes scattered all around the convention center. Using your smart phone or tablet and the QR reader app of your choice, scan the codes as you come across them. They’ll lead you to valuable information about the conference and a fun, interactive game to participate in while you’re at the show.
Leading up to LMA 2012, follow Algonquin Studios on Twitter to learn more about how QR codes will be used at the conference and how you can win prizes by taking part in the game!
A QR code (or Quick Response code) is a two-dimensional bar code that can be scanned using a smart phone or mobile device and leads to information in a ton of forms: text, maps, vCards, web sites and more.
QR codes are becoming incredibly popular for marketers because they offer a quick, easy way to provide interested parties with additional information about a product or service or extend engagement beyond a point of contact.